How we rank vendors and photos

Results are ordered by how well a vendor fits your event and how well they treat couples. Some vendors pay for a Sponsored spot. It’s always labelled, and it never changes where anyone else appears.

What decides the order

Fit

Only vendors who offer what you searched for and cover your area appear at all. When we know your date, vendors who are booked that day are left out.

Reviews

Verified reviews from couples who booked them. A handful of perfect reviews doesn't beat many great ones, because we weigh how many there are. 35% of the score.

Replies

How often and how quickly they answer enquiries. 25% of the score.

Bookings

How often couples who enquire go on to book them. 20% of the score.

Profile

Real photos, a clear price, a bio, their styles, and whether they have passed our verification check (ABN, identity and public liability insurance). Vendors pay for that check, and it is free on our Studio plan, because couples can book a checked business with more confidence. 20% of the score.

New vendors get a small head start that fades away over their first 60 days, and no vendor takes more than two photos on an Inspo page. The Studio plan gets a very small boost. It can only decide between vendors whose scores are almost identical, and never puts a vendor above a meaningfully better match. Vendors with almost identical scores can also swap places from day to day, so the same one isn’t always first.

Sponsored spots: what money can and can’t buy

Paying can get a vendor

  • A labelled Sponsored spot — at most 2 at the top of a results page
  • A Promoted photo in Inspo, labelled, only on searches it matches
  • A report of how their spot performed

Paying can never

  • Change the order of any other result
  • Put them on a search for an area they don’t cover, or a date they’re booked
  • Skip the quality bar every vendor must meet
  • Hide, remove or edit reviews

Each month, vendors bid privately for a few Sponsored spots in their category and area. The top bids win, and the winners take turns, so no single vendor fills the top of the page. Sponsored vendors must meet the same quality bar as everyone else and reply to enquiries within 48 hours, or their spot is paused.

Something look wrong?

If a result doesn’t match what you searched for, tell us. We read every report.